Valley Zynfluencers Go Viral

by Emma Embellischer

Zyn nicotine pouches have become very popular over the past few years. You see a ton of people popping these pouches these days. Many people have given up dipping, vaping and smoking cigarettes in favor of the pouches. The pouches are much cleaner and appealing; you don’t have to worry about snuff in the corner of your mouth. Plus, you don’t have to worry about hiding your vape and discreetly blowing out smoke in public places. Many famous people including Tucker Carlson use the product. They even came on the radar of Congress recently; Senator Chuck Schumer spoke about curtailing Zyn advertising to minors. That sparked somewhat of a firestorm on Capitol Hill, and you had some lawmakers including Marjorie Taylor Greene throwing barbs back at Schumer talking about a “Zynsurrection.”

Social media is more popular than ever these days. Many people spend hours each day on social media apps like TikTok, Instagram, Facebook, and MySpace. Because of this, many companies pay people to push their products on social media, and these people are called influencers. Influencers push every product imaginable including Zyn pouches. Twin sisters from The Valley have gained notoriety recently for pushing Zyn pouches and becoming “Zynfluencers.”

Jacki and Ricki Ledbetter are twin sisters from Valley City. They are well known in and around The Valley. They’ve owned Ledbetter Sisters Construction for about 8 years, and they do small construction jobs in The Valley. They have had a small social media following for a while, and they mainly posted about work and construction. They are pretty, funny, and everybody loves their Southern accents. They vaped until 2022 when they discovered Zyn pouches. They both switched to Zyn pouches, and they started posting videos about Zyn.

Their fans, mostly men, loved the videos about Zyn. Their following began to grow exponentially, and they became what is known as Zynfluencers. They were able to quit their construction jobs, and be social media influencers full time. Zyn is just one of their clients; they also work for HeyDude, Wrangler and others.

Ricki said, “This all just kind of happened. We loved the product, and people loved our videos about them. Plus, most Zyn users are men, so it’s different to have two hot chicks promoting the product. Plus, I think it helps that we’re twins with a Southern accent. Daddy always told us that we’d be famous one day. He always wanted us to be country singers like Shania Twain or Faith Hill. But, he loved some Red Man tobacco, so I’m sure he’s smiling down on us from heaven.”

Jacki said, “Zynning sure beats construction. Some people, mostly women, look down on us for pushing Zyn, but we don’t care. I think it’s better for you than vaping. We gone keep Zynning to the bank baby! Also, if you have a product you need to push, hit us up!”

Health experts have warned about the harmful side effects of using Zyn pouches. But, health experts don’t know the long term side effects of Zyn yet. Many Zyn users say the negative side effects are much less than other nicotine products, but time will tell. Whatever we find out, I’m sure people will keep Zynning.