Plastic Surgery Group Opens Clinic in The Valley

by Emma Embellischer

Riviera Cosmetic and Plastic Surgery Group out of Madison has decided to open a clinic in Valley City. In our self absorbed, glitz and glam, social media loving world, people have become obsessed about their outer appearances. Business has been booming for Riviera, and they have been looking to expand recently. They looked at their patient database, and they realized they had a large number of patients that live in The Valley. So, it made sense to put a clinic in The Valley to better serve their patients.

The clinic will be on Main St. in Valley City in the downtown medical complex. Initially, the clinic will be open 3 days a week: Monday, Wednesday, and Friday. Riviera’s Marketing Director, Brittney Kardashian, shared their excitement about the new clinic. She said, “We are super excited about our new clinic in The Valley. We serve a ton of patients in The Valley, and they no longer have to drive all the way to Madison. We hope to attract new patients from The Valley as well.”

The clinic will provide parking behind the building so patients don’t have to park on Main St. and be seen entering and exiting the clinic. The clinic also promises patients that they won’t be seen by other patients while inside the clinic. Kardashian said, “Generally, our patients don’t want others to know they’ve had procedures, and we do all we can to make that happen. We’ve found this is especially true of female Valleyans; they don’t want others to know they’ve had work done.”

The new Riviera clinic will also offer a couple procedures for men- hair transplants and neck lifts. Kardashian said, “We’re thrilled to offer procedures for the men of The Valley. We’ve talked to multiple men that wanted to remain anonymous, but they’re looking forward to getting hair transplants.”

The new clinic will offer multiple Christmas specials to new Valley patients including 25% off botox, facelifts, and chemical peels. Kardashian said, “Men of the Valley, give your women the gift of cosmetic or plastic surgery this year! We have some great deals!” They also plan to offer tummy tuck specials for Mother’s Day and hair transplant specials for Father’s Day next year. Additionally, they will offer buy now, pay later options, so most Valleyans will be able to afford their procedures.

Most Valleyans I talked with are excited about the new clinic. One female said, “I’ve already told my husband what to get me for Christmas- botox and it’s 25% off! I’m thrilled, and he’s thrilled because he doesn’t have to pick out a gift for me this year. He really sucks at that.” A middle aged male said, “I’m getting myself a neck lift for Christmas this year. I’m a MSU bulldog fan, but I won’t actually look like a bulldog anymore. I’m pumped!”

The clinic is already open, and they’re seeing a lot of new patients. The Christmas specials have been a huge boon for business. But, time will tell if the early success will be sustainable.