Black Friday Chaos Ensues at Local Boutique
by Ima Phibber
Black Friday is here! It’s the most hectic day on the calendar. People flock to stores early for all the deals, and things can get crazy. It has calmed down in recent years because more people are avoiding the crowds and craziness and shopping online. You generally think of large national stores offering Black Friday deals, but many local businesses offer Black Friday deals as well. Julia’s on Main, a Valley City boutique, had multiple Black Friday sales, and things got interesting there this morning.
Julia’s on Main owner, Julia Kate Jones said, “I try to have Black Friday deals each year, and this year was no different. It’s always good to get a lot of people in the store, but never in my wildest dreams would I’ve thought things could have gotten this crazy. I’m not sure that I’ll do any Black Friday deals in the future; I don’t think it’s worth it.”
Jones promoted her new custom activewear line called Jujulime on social media for a few weeks leading up to Black Friday, and she was excited about premiering it on Black Friday. She had a good response, so she ordered a pretty sizable inventory of the new line. But, the early shoppers didn’t come for her new clothing line, they came for her Labubu dolls.

Jones said, “Recently, I watched a couple videos on Tiktok about how many people think Labubu dolls are evil. I started thinking about it, and I never really liked those ugly things. Plus, things haven’t gone very well since I started selling them; the vibes in the store have been off. So, I decided I was going to get rid of them. I did a couple posts on social media about having a 75% off sale on my Labubu dolls. That obviously was a mistake. People showed up about an hour before I opened. I didn’t know why those people were lined up so early, but I found out real quick when I opened the door.”
About 25 people were lined up outside before she opened. When she unlocked the door at 7:00 am, she was almost knocked down by the stampede of women. Jones added, “Those crazies made a beeline to the Labubu dolls. I put a 3 item limit on them, but one lady tried to buy 5. Two grandmas got into a shouting match. I go to church with both ladies, and I was shocked. They were not using Sunday school words. Two younger ladies both grabbed the same doll box, and they ripped it apart. The doll fell on the floor, and a scuffle ensued to grab the doll. I was just standing there with my mouth wide open.”
Jones said, “I was so excited about my new clothing line, Jujulime. It’s a great alternative to Lululemon, Vuori, and other high end activewear brands. It’s feel great, and it’s much more affordable. But, all the air was just let out of my balloon with the chaos. There were a few ladies looking at the Jujulime clothes, but they left when the chaos happened. One psycho lady knocked 2 of my clothing racks over trying to grab a Labubu. I couldn’t believe it.”
Jones considered calling the police, but she didn’t. The ladies eventually settled down after a few minutes. Jones added, “One good thing is that the Labubu dolls are gone. I guess I’ll have to hire security if I do Black Friday deals next year. People are just crazy. Anyways, y’all come check out my Jujulime line!”









